The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization for the city of Las Vegas and Clark County, Nevada. It promotes Southern Nevada as a premier leisure and business travel destination, driving tourism through advertising, marketing campaigns, convention sales and partnerships with airlines, meeting planners and travel agents. The LVCVA owns and operates the Las Vegas Convention Center, one of the largest convention venues in the world, and invests in hospitality infrastructure projects such as the Las Vegas Convention Center District expansion and the Vegas Loop transportation system. The organization collects room taxes to fund marketing efforts and works with local governments and tourism stakeholders to enhance visitor experience. Its iconic campaigns, including What happens here, only happens here, have made Las Vegas a globally recognized brand.