Velcro Companies is the original developer and manufacturer of hook-and-loop fasteners, best known by its VELCRO Brand trademark. Invented in the 1940s by Swiss engineer George de Mestral, the technology uses tiny hooks and loops to create a reusable, adjustable closure. Velcro Companies produces fastener solutions for apparel, footwear, medical devices, automotive, aerospace, packaging and industrial applications. It also offers consumer products such as cable ties, straps, reusable ties and fastening tapes for home and office use. The company continually innovates with new materials, fire-retardant and low-profile hook systems and eco-friendly components. Velcro Companies is privately held and operates manufacturing facilities and R&D centers in the United States, Europe and Asia.