VideoAmp is an advertising technology company that measures and optimizes cross-platform media performance. Its platform ingests data from linear TV, connected TV (CTV), streaming, digital and social channels to provide deduplicated audience measurement and cross-channel reach and frequency metrics. VideoAmp's proprietary dataset combines set-top box and smart TV data with demographic and purchase data to create advanced audience segments. Advertisers and agencies use the platform to plan campaigns, allocate budgets, measure return on ad spend and execute cross-screen attribution. The company also provides software for publishers to package inventory and analyze monetization. VideoAmp is headquartered in Los Angeles with offices in New York and other major cities.